Transcreation, along with localisation, refers to the creative translation of a text from one language to another while keeping in mind the target objective of the content. With transcreation and localisation, while translating the work, we ensure that the original language's style, context, intent, humour, etc., is not lost in the process. Professionals performing this task possess as many skills in creative writing as they do in translation because this service requires more creativity than other types of translation.
At Oxford Lingua, we carry out this intricate task with great passion. We convey your advertising ideas and thoughts to the target language instead of just translating the words, prioritising the desired effect upon your target audience rather than direct language translation.
Our work for transcreation and localisation starts with receiving a good brief from you about content and your requirements; we prefer this to be done in a full consultation (by phone or email). This helps us coordinate your preferences so that your style and brand are communicated to your international audience or client base as effectively as possible. The process of transcreation and localisation thereafter is as follows:
After you send us your brief, our transcreators perform their task and communicate your message in another language with the same objective, producing a highly creative draft. This draft is then checked and reviewed by a subject area specialist who identifies any errors and inconsistencies in the content. From here, the content undergoes meticulous proofreading by our language editors to ensure it reads perfectly in the desired language.
We offer transcreation and localisation services in various fields including Business, Marketing, Finance, Literature, Academia, Culture and Humanities, Media and Communication, International Politics, Law, IT and Software, Science and Medicine.
Our linguists are proficient in more than 200 languages, including: English, Arabic, French, Spanish, Italian, German, Dutch, Russian, Chinese, Turkish and Persian, in addition to other languages. Contact us for more information or to learn about our other languages.
At Oxford Lingua, our approach to transcreation and localisation services goes beyond mere textual translation; we imbue your content with cultural relevance and contextual accuracy, distinguishing us from other translation companies.
For those pursuing professional transcreation and localisation services encompassing a wide range of languages and sectors, look no further. Oxford Lingua’s dedication to quality, creativity, and confidentiality ensures our transcreated and localised products are not just words, but bridges to engaging with your desired audience on a global scale.
Contact us today and elevate your international communication through our professional transcreation and localisation services.
